Episode 71

Time CEO Jessica Sibley on taking down Time's paywall

Last week, I was in Chicago to attend the Omeda OX6 conference, where I recorded a live version of The Rebooting Show podcast. Jessica Sibley, CEO of Time, joined me to discuss her first six months at the 100-year-old publishing brand. Among the issues we discussed:

  • The benefits of being a “legacy” brand

  • The importance of a brand clearly standing for something

  • Why taking down a paywall was right for Time’s strategy

  • How Time is building a diversified business strategy

  • Why commerce content needs to sit alongside the newsroom, not in it

  • Why she believes in an in-office culture


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